£355.00 GBP

Bid Capability - Developing the Proposition

Struggling with vague tender responses or missed bid wins?

This course will help you turn good intentions into winning proposals.

Whether you're new to bidding or part of an experienced team, this practical course gives you the structure, tools, and confidence to develop compelling, customer-focused proposals that stand out.

Why This Course?

Many tenders fail not because of poor writing, but because the proposition lacks focus, value alignment, or clarity. This course helps you fix that.

Designed for bid professionals, subject matter experts, and anyone involved in proposal development, it’s a no-fluff, step-by-step guide to creating compelling responses that resonate with evaluators.

What You’ll Learn:

  • Define and articulate your organisation’s capability
    Showcase strengths in a way that aligns with what the client actually values.
  • Analyse ITTs and uncover hidden requirements
    Go beyond the surface to understand what the customer really wants.
  • Craft a clear, credible, and compelling proposition
    Tell a persuasive story that connects your offer to the client’s needs
  • Use tools, frameworks, and collaborative workshops
    Shape your solution using proven techniques that foster input and clarity.
  • Develop pricing strategies that reflect value
    Learn how to price with purpose—meeting expectations while staying competitive.
  • Get ready for every stage
    Prepare for internal reviews, client presentations, and clarifications with confidence.

Who It’s For:

This course is ideal for:

  • Bid writers, managers, and coordinators

  • Subject matter experts contributing to proposals

  • Business development and sales professionals

  • Anyone new to tendering or looking to sharpen their skills

Learn at Your Own Pace

This flexible, self-paced course fits around your schedule - perfect for busy professionals.

Certificate of Completion

Showcase your new skills with a digital certificate delivered straight to your inbox when you finish the course.